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Creative & Marketing

Marketing Strategy

Define the overall marketing goal with each campaign. What do we wish to achieve with this marketing effort? Brand awareness for GDSC BPDC? Increased participation? Collaborated marketing effort for another club/association?

Identify our target audience, topics that interest freshers may not neccesarily fall under the same interests as a final year students. Who are we trying to reach with your marketing messages? Tailor out content and approach to resonate with their needs and interests. Develop a clear value proposition. What makes our workshop or service unique and valuable? How will it benefit our target audience?

Channels

At the moment we use channels such as Instagram, WhatsApp GroupChat Community and LinkedIn. Keep the text messages brief, it must not exceed more than what can fit one page of text when viewed using a mobile device.

We can explore future options for niches such as Competitive Coding and CTF networks where a community based Discord/Slack Channel can be created.

Content Creation

  • At the moment we use tools such as Figma, Photoshop and Canva.
  • Be consistent with placement of logos and always use BITS logo as recommended by institute.
  • Always tag council members when a story has been posted, reposting stories by council members can increase outreach!
  • Maintain a consistent brand voice and visual identity across all marketing materials.

Analytics

  • Define key performance indicators (KPIs) to track the success of your marketing campaigns. These might include website traffic, engagement metrics (likes, shares, comments)
  • Regularly monitor your analytics data to identify what's working and what's not. Try a mix of reels and posts. Use this information to optimize our marketing campaigns.

Creative Guidelines and Recommendations

Overview

Creative guidelines ensure consistency in how the brand is presented across various channels and touchpoints. This helps in building brand recognition and trust among members.

  1. Background: Use a consistent background White or GDSC Blue (#0077B6) (or Black/Gray for dark themed posts).

  2. Text: Use a consistent font for the body text. Google Sans is the official Google font, but similar fonts like Montserrat can be used. Title text can vary depending on the marketing style of events.

  3. Illustrations: Use of custom illustrations for posts is encouraged. Adds originality and unique identity.

  4. Logo placement: The GDSC BPDC logo and BITS Pilani, Dubai Campus logo should be used in every post. The logo placement, proportions and variants should be consistent. The logo placement should be, GDSC BPDC logo on top right corner and BPDC logo on top left corner. All GDSC BPDC variants are provided in the creative folder.

  5. Creative Assets: The GDSC BPDC creative folder is provided for future references and team evaluations. Uploading all creatives contributed to GDSC to respective folders is mandatory after every event.

  6. Minimalism: Minimalism is appreciated and encouraged but shouldn’t limit the design.

  7. Accessibility: Ensure that text and graphics have sufficient contrast against the background to maintain readability.

  8. Whitespace: Use adequate whitespace to improve readability and create a clean, uncluttered design.

  9. Continuity: Design elements overflowing to the next slide to makes the design seamless.

  10. Reel covers: Reels make up more than 50% of GDSC BPDC posts. To maintain continuity and colour theme, simple reel covers should be made simultaneously with posts and reels.

  11. Approval: To avoid errors, posts should be double checked by an extra core member.